Private Operators Gather Momentum In Sweden

Fallout from a recent Supreme Court decision could mean the time is now ripe for private betting operators to strike marketing deals in Sweden and position themselves ahead of a possible liberalization of the market after 2010, predicted a leading Swedish lawyer last week. With all prosecutions of gaming advertising now on hold due to the legal doubts raised by the Court, the question is whether any remote operators will test the authorities’ resolve by introducing terrestrial betting outlets in the country.