Historians Chart Harrah’s Market Ascent

Pat Rodrigue , 15/07/2008

GamblingCompliance Ltd.

The rise of Harrah’s Entertainment in the US casino industry can be attributed to its founder’s pioneering decision to target low-rolling slot machine gamblers, according to a US history professor, whose research will beg questions as to whether Harrah’s traditional business model will be followed in an era of international casino expansion.

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